Not all maple syrup is made the same.
There are a lot of factors that go into the flavor and richness of maple syrup. Some factors we can't help. The weather and the time of year the sap flows are beyond our control, so we do our best to work with mother nature to figure out when she will let us do our work.
Other factors can be carefully controlled. With experience and careful attention we can regulate boil times, temperatures and consistency. A lot of thought goes into creating the syrup you enjoy on your pancakes. Too often large producers try to streamline that process to create a higher yield. Unfortunately these practices can effect the flavor color and clarity of your syrup.
Creating maple syrup is a Vermont tradition and while modern tools have made the process easier, there is still no substitute for the experience of a Vermont Artisan.